Governance: An international journal of policy, administration and institutions

How attractiveness leads to leads to success

Robert H. Cox

Why do some ideas succeed, and even acquire paradigmatic status?  In the current issue of Governance, Robert H. Cox and Daniel Beland argue that a key consideration is the attractiveness of an idea — a quality they call its valence.  Multiple factors heighten valence, including the newness of a concept and its level of abstraction.  Cox and Beland show how valence has influenced the spread of the concept of sustainability.  “By examining the transformation of sustainability from a limited policy domain to paradigmatic status in several policy areas,” they argue, “we can identify the factors that have made the idea attractive.”  Read the article.

Written by governancejournal

June 17, 2013 at 5:29 pm

Posted in Current issue


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