The GOVERNANCE blog

Governance: An international journal of policy, administration and institutions

How politicians survive the media cyclone

Advances in information technology have produced a “media cyclone” — a “noisy, fragmented, pressure-filled media landscape.”  In the current issue of Governance, Alex Marland, J.P. Lewis and Tom Flanagan use recent Canadian history to explain how politicians respond.  Politicians turn to branding: “a corporate philosophy that seeks to unite every employee activity and communications touchpoint toward a common purpose.”  Branding requires tight centralization of control over communications.  It also blurs the lines between party government and public service.  Despite the dangers, branding “can be expected to last, regardless of which party or leader is in control.”  Read the article.

Written by Governance

March 25, 2017 at 7:39 pm

Posted in Current issue

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